{"id":51,"date":"2020-07-29T16:45:36","date_gmt":"2020-07-29T16:45:36","guid":{"rendered":"https:\/\/www.daftladdie.com\/?page_id=51"},"modified":"2025-10-04T10:44:49","modified_gmt":"2025-10-04T10:44:49","slug":"brand","status":"publish","type":"page","link":"https:\/\/www.daftladdie.com\/index.php\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"
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Branded Tees are obviously something which serve a dual purpose, advertising the brand at the same time as being the latest addition to the brand design portfolio. It\u2019s important for it to be a good design in its own right though, not just an easy way to add to the range. I always felt Daft Laddie wasn\u2019t the kind of brand that needed to big itself up, instead I preferred to let the artwork do the talking. But I was persuaded differently not long after I started and the logo design was the result. Firstly in Navy on a beige tee, later Yellow on Navy. I went for Claret & Amber on a white tee with the dual purpose of having these duffel bags produced. Not enough demand for the bags to warrant a run on their own so I combined the print run with the tees in order to make it cost effective.<\/p>\n

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